Opportunities with Little Caesars

Seven consecutive years of significant sales increases outpacing industry growth demonstrate the effectiveness of Little Caesars’ commitment to providing franchise investors a simple business model, strong brand and ongoing support.

According to a recent survey conducted by Intellitrends, a leading international market research firm, 99 percent of Little Caesars franchisees surveyed agree that Little Caesars has a proven system that works. In addition, 98 percent of Little Caesars franchisees agree that Little Caesars is one of the hottest concepts in the pizza business.

“Franchisees are experiencing the benefit of being part of Little Caesars,” said Bob Mazziotti, senior vice president, franchise development, Little Caesar Enterprises, Inc. “We work closely with franchisees to give them the needed tools and support to help them grow their businesses.”

Other findings from the Intellitends study reinforce the confidence franchisees have in the brand, including:
· 98 percent of franchisees agree that Little Caesars has a strong brand, and
· 99 percent of franchisees agree that Little Caesars provides a high quality product with great value

Consumers are also voicing their opinions about Little Caesars’ value. In one of the largest U.S. quick serve restaurant research studies in 2007, Little Caesars was named for the first time the “best value for the money” of all quick serve restaurant chains. Sandelman & Associates’ Quick-Track® research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 84,000 quick service restaurant customers in 70 major markets across the U.S. Little Caesars was also named highest rated pizza chain for “Convenience of Locations” and “Speed of Service.”

“Our customers are telling us they appreciate the great value we provide,” said David Scrivano, president, Little Caesar Enterprises, Inc. “Value is created by offering top quality pizza made with fresh ingredients for a great price. This recognition from Sandelman clearly validates our market position as the value leader and is a testament to our competitive advantage.”