The Benefit Of Little Caesars’ Value Position

As quick serve restaurants around the nation feel the heat of rising supply costs and higher commodity prices, Little Caesars Pizza continues to pioneer its way as the industry leader of value and convenience. At Little Caesars, we’re focusing on what we do best: creating value by offering top quality pizza made with fresh ingredients for a great price.

In fact, in one of the largest U.S. quick serve restaurant research studies in the food industry, Sandelman & Associates’ Quick-Track® research study, Little Caesars was named the “Best Value for the Money” of all quick serve restaurant chains.*

“Our customers are telling us they appreciate the great value we provide,” said David Gray, national vice president, franchise services, Little Caesar Enterprises, Inc. “This recognition clearly validates our market position as the value leader and is a testament to our competitive advantage.”

Little Caesars remains committed to maintaining its value position despite increased costs for dairy, fuel and commodities and will continue to innovate to help increase efficiencies through automation, store processes, reduced paperwork and electronic communications.

“We make our dough fresh daily in our stores, use fresh, never-frozen cheese and make our sauce from vine-ripened tomatoes,” said Mike McGuire, a Little Caesars franchisee in Minneapolis, Minnesota. “That combination creates a high quality product that provides extraordinary value with unmatched convenience for customers.”

“Little Caesars has always been a value leader and we’ll remain the leader in the value niche,” added Gray. “That’s important for our customers who are really looking for quality and value in a challenging economy. It’s also essential to our franchisees who continue to invest in the Little Caesars brand and grow their businesses across the country.

Recognized as the world’s largest carry-out pizza chain, Little Caesars’ year-over-year sales increases have led to significant franchisee growth and entry into new markets. This growth, coupled with fresh, quality products, outstanding value for customers and strong national brand recognition, positions Little Caesars for continued and accelerated growth in 2008 and beyond.

*Highest Rated Chain – “Value for the Money" based on a national survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007.